Gawker Media’s executive editor, Tommy Craggs, and Gawker’s editor-in-chief, Max Read, subsequently quit. Gawker’s managing partners, led by founder Nick Denton, voted to remove the post. Many found the story objectionable (I sure did) and advertisers threatened to pull their ads. Last July, Gawker published a story about a Condé Nast executive making arrangements with a gay escort. That commitment really shone through in one of the site’s darkest moments.
Comment section removed gawker univision update#
Writers and editors never hesitated to admit when they messed up a story, either via an update or in the comments section. Gawker, however, found a way to be legitimately genuine. But the “human” they typically constructed is someone you’d never want to meet-a person who puts a bland, positive spin on everything and can never admit its faults, even in crisis.
Marketers always say they want their content to have a voice that’s authentic and genuine and human. (Taking a break from sale to tout latest ComScore, 56m in US in July.) /r0a8VLncxn Gawker grew until its last day and ranked among the 20 most-read media companies on the web. A site that thrived as most other independent publishers either withered or were eaten by a bigger fish. Its editors published stories that would make most brand managers nauseous.īut it was also a site that started as an industry trade rag and became an independent media empire. Gawker was controversial as hell and disgusting to some. Even at Contently, a tech company that gives my team a great amount of editorial freedom, that would be insane. I’m not saying that a brand should ever attempt to emulate Gawker. That post resulted in a $140 million verdict against Gawker Media and made its flagship site too risky for a major acquisition, even as Univision scooped up the rest of Gawker Media for $135 million last week.īut there are many other lessons here about building an incredibly powerful brand, inspiring loyalty, nurturing talent, and publishing fearlessly. Daulerio published Hulk Hogan’s sex tape in October 2012.
(I’m looking at you, Denny’s.) Gawker shuttered because then-editor A.J. The first lesson, of course, is don’t release someone’s sex tape without permission. If you’re one of those people, you’re going to disagree with most of this post. But since I cover content marketing for a living, I couldn’t help but contemplate what lessons brands can learn from the site that we loved to hate yet still visited every day.Some people just straight-up hate Gawker. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. Nick Denton, Gawker's outspoken founder and a former Financial Times journalist, for now does not plan on going to Univision.On Monday, Gawker published its last story. In later years it branched out into salacious stories of all kinds but still enjoyed needling establishment figures in media and technology. It was initially a breezy, insider-y chronicler of the media that made it a must-read for many in the industry. Gawker's style was influential throughout publishing. His push against Gawkerraised concerns about wealthy people covertly working to undermine media companies they didn't like. Thiel was outed as gay by a Gawker-owned website in 2007. 's shutdown comes after it was gunned for by Silicon Valley billionaire Peter Thiel, who had secretly bankrolled Hogan's lawsuit. Univision is interested in those properties as it seeks a more youthful audience than that commanded by broadcast TV. The company has other blogs apart from its namesake, including the women-focused Jezebel, tech-oriented Gizmodo and sports site Deadspin. Gawker Media went into bankruptcy protection after the verdict, and a judge has to approve the sale at a hearing Thursday. Univision, the Spanish-language broadcaster, is buying Gawker Media for $135 million out of bankruptcy in the aftermath of a $140 million judgment against it in the Hulk Hogan invasion-of-privacy case.
NEW YORK - is going to shut down as its parent company is sold to Univision, a reporter for the 14-year-old site said Thursday.Ī Gawker report Thursday said that Nick Denton, Gawker's founder, told staffers that was ending on Thursday afternoon.
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